ABOUT TURF SHOES
Turf is a premium footwear brand for women focused on timeless style and all-day comfort. Rooted in Scandinavian design, Turf creates flats for real life: everyday moments, long days and the many roles women move through. Our shoes are designed to be worn often and relied on, becoming part of a woman’s daily uniform rather than a passing trend.
Turf designs front-of-closet essentials that balance style, function and comfort. From ballet flats and Mary Janes to penny loafers, each silhouette is refined for long-term wear and lasting relevance.
Designed in Sweden and hand-crafted in Spain, every Turf shoe reflects our commitment to thoughtful design and quality craftsmanship. We use next-generation, certified sustainable vegan materials, including apple-skin and recycled post-consumer fibers - selected for softness, breathability and durability. Cushioned insoles and recycled rubber outsoles provide stability, support and comfort.
Turf believes less is more, and we're building a permanent core collection of 8-10 essential styles, rejecting fast-fashion in favor of a seasonless model. Turf is designed to stay in your life for years, not to be replaced with passing trends. Each Turf pair is packaged in a recycled, double-lined cotton knot bag, replacing the traditional cardboard shoe box, and designed for reuse.
At our core, Turf is committed to slow fashion: responsible design, ethical production, and durability. Animal welfare is central to our values, and we proudly partner with and donate to Born Free, a nonprofit dedicated to protecting wildlife and ending animal cruelty.
Turf leads with style and comfort, built on a thoughtful, low-impact foundation and designed for the everyday moments of women we love.
THOUGHTFUL CRAFTSMANSHIP
Every Turf silhouette begins in Sweden, where timeless design and comfort are considered together from the very first sketch. Style and wearability always come first - but every design is grounded in a responsible process, from material selection to production and packaging.
We work exclusively with next-generation vegan and sustainable materials chosen for performance, durability and feel. From innovative uppers to cushioned insoles and recycled rubber soles, each element is thoughtfully engineered to improve comfort while reducing impact. To minimize unnecessary waste, we forgo cardboard shoe boxes, and instead deliver every pair in a recycled, double-lined cotton knot bag.
Turf shoes are hand-crafted in Spain at a family-owned factory that is a true partner in our process. With decades of shoemaking expertise, their artisans bring the tradition and precision of fine footwear to every pair - while embracing innovation that enhances construction, performance, and responsible production.
WHY CIRCULAR MATTERS
A circular mindset is essential - especially in fashion and footwear, where every choice in design, materials and production impacts the planet. True progress comes from rethinking the full lifecycle of a product and moving toward responsible, circular processes. Turf uses next-generation vegan materials - certified sustainable - that outperform animal leather in quality and breathability, pushing the boundaries of what footwear can achieve while setting a new standard for innovation and responsibility.
For decades, animal leather has been positioned as the standard for luxury shoes, yet its environmental and ethical costs are immense. Deforestation, pollution and the cruelty of factory farming disrupt ecosystems and harm both animals and our planet. Vegan alternatives allow us to enjoy premium, high-performance footwear without these compromises.
To minimize unnecessary waste, we forgo cardboard shoe boxes and deliver every pair in a recycled, double-lined cotton knot bag. Turf believes every small choice matters. Even if you don’t live a fully vegan lifestyle, incorporating thoughtful, ethical options into your wardrobe is simple and impactful. We are committed to pushing the boundaries of sustainable footwear and plan to introduce programs that allow worn shoes to be reused, repaired, or recycled - extending their life and reducing environmental impact.
